last updated: 20.02.2019
Link to Terms & Conditions of Use
About the EU Cookie Law
Also known as the ‘Cookie Directive’, the instrument that defines the requirements for consent for cookies across the EU is Directive 2009/136/EC of the European Parliament and of the Council.
This is basically an amendment of earlier directive: Directive 2002/58/EC, and is broadly concerned with the protection of data and privacy on the web and in other forms of electronic communication.
The new directive came into effect on 25 May 2011. The text of the directive is about 26 pages long, but the most important paragraph about cookies can be found on page 20:
“Member States shall ensure that the storing of information, or the gaining of access to information already stored, in the terminal equipment of a subscriber or user is only allowed on condition that the subscriber or user concerned has given his or her consent, having been provided with clear and comprehensive information, in accordance with Directive 95/46/EC, inter alia, about the purposes of the processing. This shall not prevent any technical storage or access for the sole purpose of carrying out the transmission of a communication over an electronic communications network, or as strictly necessary in order for the provider of an information society service explicitly requested by the subscriber or user to provide the service.;”
In short this means before somebody can store or retrieve any information from a computer, mobile phone or other device, the user must give informed consent to do so.
The intention is to increase the privacy of the end user and prevent organisations from obtaining information about people without them knowing about it.
The other directive mentioned in the above paragraph is an earlier EU directive on data protection.
About EU Directives
Directives are not themselves pieces of law. They constitute a requirement for EU member states to put laws in place that meet the requirements of the directive.
If countries do not pass local laws then the EU can issue legal proceedings against the country. It was reported in 2012 that 5 EU states did have proceedings started against them for failing to enact local cookie laws.
For information about laws in local markets, see Cookie Law in the UK, Cookie Laws Across Europe.
What are cookies and how are they used?
A cookie is a small amount of data, which often includes a unique identifier, that is sent to your device’s web browser from a website’s computer and is stored on your *device’s hard drive. Each website can send its own cookies to your web browser. Your browser will have the option to prevent websites using cookies (your browser’s help screen will tell you how to do this), but please note that this may reduce the functionality of our website and other websites. You can also change your targeted advertising cookie settings by visiting Google’s Ad Personalisation and/or Your Online Choices.
Ads-Malta.com (the website) uses cookies to enable us to personalise your visits to our website, simplify the sign-in processes, remember your preferences, track the website’s performance, deliver targeted advertising relevant to your interests and give you a better overall experience.
*PCs, tablets, mobile phones and any other internet accessible hardware, respectively.
What types of cookies we use:
Essential Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.
You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. These cookies do not store any personally identifiable information.
Analytics Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. These cookies do not store any personally identifiable information.
You can find more information about the individual cookies we use and the purposes for which we use them in the table below:
Name | Category | Description |
OptanonAlertBoxClosed | Essential |
This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust. It is set after visitors have seen a cookie information notice and in some cases only when they actively close the notice down. It enables the website not to show the message more than once to a user. The cookie has a one year lifespan and contains no personal information.
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OptanonConsent | Essential |
This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the users browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor.
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PHPSESSID | Essential |
Cookie generated by applications based on the PHP language. This is a general purpose identifier used to maintain user session variables. It is normally a random generated number, how it is used to the site is maintaining a logged-in status for a user between pages.
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wp_woocommerce_session* | Essential |
This cookie is used for Woocommerce plugin on our webpage, it is used as session tool. The life span of the cookie is 2 days.
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last_online | Essential | This cookie is set to tell us when the user was last online. It expires after 1 year. |
NPS_55d3c3d1_last_seen | Essential | This cookie is used to register when the NPS was last seen. It expires after 3 months. |
These cookies may be set through our site by our advertising partners, e.g. DoubleClick by Google. They may be used to build a profile of your interests and show you relevant adverts on other sites.
Targeting Cookies
If you do not allow these cookies, you will still see the same number of advertisements, however they may be less relevant to you. These cookies will be on by default but can managed directly by visiting Google’s Ads Personalisation and/or Your Online Choices.
Third Party Cookies
These cookies are set by entities other than the owner of the website you’re visiting.
Some Adverts web pages may contain content from other sites (e.g. playable files from a video sharing website), which may set their own cookies. Also, if you share a link to an Adverts page, the service you share it on (e.g. social networks) may set a cookie on your browser.
Adverts has no control over third party cookies.
You can find more information about the third party cookies on Ads-Malta.com in the table below:
Name | Category | Description |
Amplitude |
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1. amplitude_cookie_test | Analytics |
This cookie is a session cookie and allows us to count visits and traffic sources so we can measure and improve the performance of our site.
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2. __cfduid (AddToAny) | Targeting/Advertising | The main business activity is: Social Sharing Services and Tracking. It Expires after 365 days. |
3. uvc (AddToAny) | Targeting/Advertising | The main business activity is: Social Sharing Services and Tracking. It Expires less than 24 hours. |
4. lu | Targeting/Advertising |
Used to manage the login process, remembers user on return visit if they choose to stay logged in. This cookie is kept by Facebook indefinitely.
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ATInternet |
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1. atidvisitor | Analytics |
This cookie is set by ATInternet and is used to monitor the performance of pages visited by users. It expires after 6 months.
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2. idrxvr | Analytics |
This cookie is set by ATInternet and collects anonymous information when you visit our site to enable the analysis of browsing behavior on the site for optimization. It expires after 1 year.
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CloudFlare |
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__cfduid | Functional |
This cookie is set by CloudFlare, a company that provides internet security services. It is used to apply security settings to protect users. It expires after 1 year.
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1. __gads | Targeting |
This cookie is associated with the DoubleClick for Publishers service from Google. It is used to register what ads have been shown to the user.
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2. GoogleAdServingTest | Targeting |
This session cookie is set by Google’s DoubleClick and may collect user information to provide relevant ads to the user.
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Google Analytics |
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1. _ga | Analytics |
This cookie is associated with Google Universal Analytics. This cookie is used to distinguish unique users by assigning a randomly-generated number as a client identifier. It is used to calculate visitor, session and campaign data for our analytical reports. It expires after 2 years.
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2. _gat | Analytics |
This cookie name is associated with Google Universal Analytics, according to documentation it is used to throttle the request rate – limiting the collection of data on high traffic sites. It expires after 10 minutes.
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3. _gid | Analytics |
This cookie name is associated with Google Universal Analytics. It may store and update a unique value for each page visited. It expires after 1 day.
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PageFair |
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1. bm_daily_unique | Analytics |
This cookie is used to count the number of visitors to the website who use adblocking software. It expires at the end of the day.
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2. bm_last_load_status | Analytics | This cookie is used to detect visitors who enable or disable their adblocking software. |
3. bm_monthly_unique | Analytics |
This cookie is used to count the number of visitors to the website who use adblocking software. It expires at the end of the month.
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4. bm_sample_frequency | Analytics | This cookie is used to throttle requests to PageFair servers. It expires at the end of the day. |
5. m_uniq | Analytics | This cookie is used to count the number of unique visitors per month. It expires at the end of the month. |
OpenStreetMap.org |
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1. qos_token (Session) | Functional |
This cookie is used by OpenStreetMap.org so it can properly located you and the rest of the adverts in the “radius search” function of our website. This is session cookie, it expire when you close our website.
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__stripe_mid |
Functional |
This cookie is associated with Calendly, a Meeting Schedulers that some websites employ. This cookie allows the meeting scheduler to function within the website. |
Please Note: The list of cookies found on this site is a cumulative total. As websites change, we may stop using some cookies, and add new ones. Some records may show when a cookie was last seen on a site – and this will give some indication as to whether it is still in use. We try to keep our cookie list exhaustive and we regularly update it according the requirements above, because we respect you and the data you share with us or with one of our partners.
If you see any information missing or not exhaustive the way you would like to see it, please contact us directly at contact@ads-malta.com or through the Contact form on our website.